« The Unbearable Redundancy of -ly | Main | Tech Jargon of Yore »

November 10, 2011

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Speaking of YOU-ology, have you already addressed the "... that you deserve" ploy?

@Mike: I'll do some research! Wondering whether it all began with McD's "You deserve a break today," circa early 1970s. Or with L'Oreal's "Because I'm worth it."

Damn, now I want a break AND a different hair color.

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