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November 23, 2011


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Italian design company Alessi produces a toilet brush called Merdolino: http://www.alessi.com/en/3/1081/bathroom-accessories/merdolino-toilet-brush
To create its name, the diminutive suffixes OL and INO were added to a scatological word and succeded in giving it a positive connotative meaning.

Incidentally, American Standard's address would look very amusing to Italians if it had an additional i, making it PisciataWay – in Italian, "pisciata" means pissing.

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