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November 22, 2011


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Good one. It's funny what comes up when working on these. I've named several wines, vodkas, beers, and so on, and sometimes something in the brief will make me write down Wit or Charm or Bravado as a name idea. But then I'll scratch it out, thinking, No, I don't want anybody to buy this stuff thinking they can get any of that out of a bottle.

"Argument? Drink a glass. Broke up? That's why we sell it in a bottle."

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