Swagger: Jay-Z has it. Old Spice has it. Rick Perry has a whole mess of it. And now JC Penney spokesman Steve Young, the Pro Football Hall of Famer, can get it for you wholesale.
Should that be “schwagger”?
I’m not surprised to see former Word of the Week swagger continuing its relentless lexical domination. But who knew that Steve Young, a great-great-great-grandson of Mormon pioneer Brigham Young, spoke Yiddish*?
Other JC Penney posts: new, student-designed logo; a.n.a. brand.
* Schlub (also shlub, zhlub): “an insensitive, ill-mannered person”; “a clumsy, gauche, graceless person”; “an oaf, a yokel, a bumpkin.” From Slavic zhlob: “coarse fellow.” (Source: The Joys of Yiddish, by Leo Rosten.)
Your photo caption is exactly what I was thinking as I read the ad.
Posted by: Laura Payne | October 15, 2011 at 08:50 AM