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October 19, 2011


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I caught a commercial for Unstopables the other night and FREAKED OUT! Illiteracy in our time ...

Your mention of Procter & Gamble reminded me that I dreamed last night that I commented on a misspelling of the name as "Proctor." Yes, I dream in nerd.

Reminds me of the story about a driver who successfully contested a ticket for stopping at a "NO STOPING" sign, by arguing that he had not extracted any ore there.

The sales copy on Vungle was written by Jack Smith. He actually has an undergraduate degree in English Language...

You should also know that he got into the course without knowing what a verb is!

Anyway, in our defence, the new website was uploaded at the last minute before we went on stage.

Have to agree with you. The copy is awful - he will get it changed right away!


A letter said to be from P&G about "unstopable": http://www.jillcataldo.com/node/18788.

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