It’s been more than two years since the Sci Fi channel changed its name to Syfy, and New Yorker television critic Nancy Franklin is still a touch grumpy about it. From her review in the August 1, 2011, issue (paywall):
Call me superficial, but like many, more regular viewers, I found the word “Syfy” obnoxious, and became less inclined to check out its shows. Everyone knew that Sci Fi had a variety of shows, and, contrary to the conventional wisdom when it comes to women and the sci-fi genre, it also had a lot of women viewers—almost half its viewers, in fact—and they, too, were offended by the name change. To switch from the noble Sci Fi, associated with so many groundbreaking, beloved writers, to something that looks like your Uncle Seymour’s screen name—it’s enough to make any earthling go berserk.
But she admits she’s softened her position, thanks in large part to “Warehouse 13,” which debuted in July 2009 and which Franklin only recently discovered. She calls the show “a real gem”:
“Warehouse 13” has some of the larkiness that marks the British series “Doctor Who,” but none of its pretentiousness. I’m hooked, and embarrassed that, because of my snobbery about the channel’s name, I ignored the show until now. I feel like such an ydyot.
Read my March 16, 2009, post about the change to Syfy. Read a follow-up from later that week. And here’s Syfy 3: The Agency’s Disavowal. (P.S. I still don’t forgive Syfy its awful tagline, “Imagine Greater.”)