« Word of the Week: Opsimath | Main | How to Evaluate a Corporate or Product Name »

August 02, 2011

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"And to add a little spice or ambiguity or urban je ne sais quoi, it plops a couple of röck döts atop a vowel."

And sticks in a disappearing, reappearing vertical bar. *shudder*

Spelling inconsistencies - ack indeed. I'm no marketing expert, but just as a writer (and reader) that drives me crazy.

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