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August 30, 2011


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I agree -- it's way too British for Jessica. Aside from that, I think the phrase is unwieldy as a brand -- too many slippery vowels, maybe, and not enough consonants? Without the F, it would practically be a yodel

As one Fancy Nancy to another, I agree re the word association. It's like when Madonna from Detroit became British by penetration and started calling potato chips "crisps" for awhile. Thank you for throwing a flag on the inappropriate adoption of British-isms play.

I agree that it's a terribly unwieldy name for a perfume. I also have to wonder how it will play in the demographic the marketers are targeting.

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