Almost lost amid the tiny type and migraine-inducing layouts of last Sunday’s T, the New York Times’s occasional style magazine, was this tidbit:
In Los Angeles, everyone’s a hybrid. Caterer-dancer. Shop girl-singer. Bartender-drama student. Take Justin Kern: model, screenwriter and now fashion designer. Kern and his partner, Stephanie Danan, film producer and fashion designer, have founded Co, a collection of luxurious mega-basics: slip dresses, silk tanks and skirts, L.B.D.’s*, skinny leather pants and the kind of big old fancy furs that Margot Tenenbaum would adore.
Say it ain’t so! Not “Co” again? In case you’ve forgotten, in the last 11 months we’ve seen Co:-with-a-colon, a “brand innovation studio” in New York; Co.-with-a-period, the design agency of Fast Company magazine; and another Co.-with-a-period, an upscale pizza restaurant in New York City.
Now we have Co-with-no-punctuation-at-all, whose URL is co-collections.com. (Why not go co-razy and buy Co.co? That would make your website really hard to find.) It’s a collaboration (geddit?) between the two founders, who explain on their About page:
The name Co is derived from their partnership, which spans the worlds of fashion and film.
Hate to break it to you, sweeties, but Co is so 2010. Been there, done that, bought the T-shirt. Not your T-shirt, of course, but still. A knockoff is a knockoff, you know what I’m sayin’?
P.S. While we’re on the subject of redundancy, would someone please tell T magazine and all magazine editors everywhere that “in Los Angeles, everyone’s a hybrid” is a dumb cliché and inaccurate to boot? Thank you.
P.P.S. For smart, original fashion writing, get yourself over to the Glossed Over blog, where today, and today only, Wendy Felton is live-blogging the Vogue September issue. (It’s her fifth consecutive year!) A snarky good time is guaranteed.
* For the uninitiated, L.B.D. stands for “little black dress.” “Mega-basics” is a bit of fashionspeak new to me; I surmise that it refers not to XXL sizing but to Significance.