« Word of the Week: Butler Lie | Main | Carmageddon »

July 12, 2011


Feed You can follow this conversation by subscribing to the comment feed for this post.

This is a bit tangential, but "Crystal" strikes me as an odd name for a dairy. It's the sort of word I'd more naturally associate with more transparent fluids than milk....

@Q. Pheevr: Many "Crystal" brands base their names on the concept of "a clear choice." I can't vouch for this company's reasons for picking Crystal--it may have been the name of a daughter, or the name of the grocery store where the first churning operation was located--but "Crystal" doesn't strike me as too much of a stretch here.

Isn't it as in "Crystal Light"? The drink. From powder. Still could be a daughter's name, but the logo looks like the one from the beverage drink. Perhaps the parent company have bought a dairy farm....

Completely agree about the Ben & Jerry's rhyming issue - an advertising compromise in which proper grammar falls by the wayside (as it does so frequently).

Current verb to noun pet peeve: overwhelm. What's with all the "I am in overwhelm"? Or "Don't get stuck in overwhelm!"? Grrrr!

@Marcia: There's no connection between Crystal Dairy, founded in Sacramento in 1901, and Crystal Light, a Kraft Foods (Chicago) brand introduced in 1982. If you look at the logos side by side, you'll see almost no similarity: the Crystal Light wordmark is in cursive caps/lower case, and the Crystal Dairy wordmark is in all-caps serif.

Also unrelated: Crystal Geyser spring water.

The example that always comes to mind for me is the use of "awesome" as a noun -- e.g., "Your daily dose of awesome" [http://zomg.tumblr.com/]. Have you covered that one before?

This is the kind of thing that I hadn't noticed before but now I'll probably see it everywhere! The bit of this phenomenon that has seeped into my speech is "the stupid". I often use it after driving in particularly hectic rush hour traffic: "The stupid was thick today." It also makes appearances in very crowded stores on the weekend: "I can't take the stupid anymore, let's get out of here!"

The comments to this entry are closed.


  • Pinterest
    Follow Me on Pinterest
My Photo

My Web Site

Top 25 Language Language Professional Blogs 2014
Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:

Powered by FeedBlitz

Bookmark and Share


Top 25 Language Language Professional Blogs 2014