« Just Something It | Main | Word of the Week: Oubliette »

June 24, 2011

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J. Crew pay careful attention to creating that hip, hyper-excited tone. You've personed up on this one.

Isn't "shoulder epaulets" redundant? French "épaule" means "shoulder" and even people who don't know that have surely never seen epaulets anywhere else, have they? Or maybe the copywriter feared unmodified "epaulets" would puzzle some readers.

Here in Fort Worth, Texas one comes across a pair of related phrases, though I've never heard a transitive version: "cowboy up" and "cowgirl up"; the latter often seen as a bumper sticker.

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