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April 20, 2011

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That's more Darth Veda than Aveda. (Sorry couldn't resist that).

In (IIRR) Rochester, NY there was (maybe still is) a furniture store called Harrold's which had ALMOST exactly the same logo as Harrod's in Knightsbridge in London: same typeface; same colour; same slant. Only an 'L' had been added, presumably to protect the innocent.

Aw shucks. Though I do love it when they tee it up for me.

Great post. Quick corollary to your "Don't mess with someone else's trademark" rule...especially don't if said trademark is a wholly owned subsidiary of a global mega-brand like Estee Lauder (which Aveda is) who not only have a fully staffed legal department, but probably floors of lawyers in NY with little to worry about but protecting their multiple-million dollar brand acquisition. Nice try though.

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