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April 28, 2011


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I believe the whole notion of selling naming rights degrades - and essentially misunderstands - the meaning of what a name is. What they're really selling is ad space that, as Jon Carroll put it so well some years ago, clutters up every available space in our civil discourse. If the name of a gigantic civic facility can be changed every two or three years depending on the market swings of this or that industry, then it's not really the name at all, is it? Saul changed to become Paul, but The Coliseum is and always will be The Coliseum, no matter what money changes hands between millionaires.

Stronger connected, badder written.

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