All the naming, language, and branding news that’s fit to amuse.
Effective today, Boston-based burrito-restaurant chain Boloco will stop serving “a diverse menu of burritos and bowls … inspired by cultures all over the globe” and will switch to a 100% Mexican menu. The chain’s new name will be Chipdoba Mexican Grill.
That’s not all that will be changing. Small and mini portion sizes will no longer be available and all burritos and bowls will come in excessively large portions. A “mega monster” size option is also being discussed. To simplify options, Chipdoba will also eliminate gluten-free and vegan items from the menu.
“Refurbished” spices. Lip balms made from “artisan cheese.” The “highest quality, tiniest meat on the planet” made from insects “raised with compassion.” And for your shopping convenience: Your whole paycheck deposited directly into a gift card. Yes, Whole Foods Market knows its customers appreciate dignity and integrity every day of the year. Especially tasty: a recipe for Quietly Suffering Succotash. (Hat tip: C.J. Hirschfield.)
Mouse? Keyboard? Touchpad? So very last month. Google introduces Gmail Motion, the “safe, healthy, and fun” way to communicate with your whole body.
It’s the dance sensation that’s sweeping the nation!
UPDATE: Google has also announced Comic Sans for everyone.
The people rose up, their cry issuing forth as if from a single throat: “Why does the New Yorker ban subject-verb inversion in clauses with preposed direct quotation complements?” Now comes the answer, transmitted from the magazine’s venerable, “irascible and much-feared … subeditor Mortimer Thelwell-Hart.” Geoffrey K. Pullum reveals the story on Language Log:
[Thelwell-Hart’s] reaction to a lexical verb preceding its subject is to go apeshit. And neither the contributing writers nor the management know what they can do about it.
No joke: Awkward Stock Photos, real photos with an extra helping of WTF and an occasional soupçon of NSFW.