The creators of FounderLY would have done well to look up the definitions of “to founder.”
I’m thinking specifically of “to fail utterly, collapse.”
Via TechCrunch.
« Navely Named: Letter.ly | Main | Word of the Week: Declinism »
April 06, 2011
And Speaking of -LY Company Names
| |
|
Comments
You can follow this conversation by subscribing to the comment feed for this post.
The comments to this entry are closed.
My Web Site
- Pinterest
Naming 101
- Building a Better Tagline: Part 1
- Building a Better Tagline: Part 2
- Can Name Development Be Crowdsourced?
- Creating Names with Emotional Appeal
- Does Creative Spelling Make a Name More Protectable?
- Does This Name Make Me Look Fat?
- Fear of Words (and Other Writer's Blocks)
- Five Types of Names
- Forget About Love
- How Journalism Can Help You Create a Name
- How to Be a Good Client
- How to Evaluate a Corporate or Product Name
- How to Name Your Company? Not Like This.
- How to Write a Naming Brief
- Seven Ways to Go Wrong with Naming
- Six Naming Questions You May Have Overlooked
- Ten Common Naming Myths
- The Mysteries of Naming, Chapter 1
- To Verb, or Not to Verb?
- What Can a Name Developer Do for You?
- What Does "Fritinancy" Mean?
- What Journalism Taught Me
- What Makes a Bad Name Bad?
- When to Change a Name—and When Not to
- Why I Can't Tell You My Fee (Yet)
- Why You Need a Naming Brief
- Your Slogan: It's Not About You
Search
Recent Posts
Categories
- -30-
- -ify
- -ly
- Abbreviations
- Acronyms
- Advertising
- Advice
- Airlines
- Ampersand
- Anachronism
- Animals
- Anthimeria
- Aptronyms
- Architecture
- Art
- Ass
- Australian
- Baby Names
- Bad
- Bad Names
- Banking
- BART
- Beauty
- Beer
- Books
- Brand of the Year
- Branding
- British
- Buzzwords
- Canadian
- Cannabis
- Cars
- Catalogs
- Chinese
- Cliches
- Clients
- Colors
- Communication
- Comparatives
- Confusion
- Consonants
- Contests, Puzzles & Games
- Coronavirus
- Creativity
- Crowdsourcing
- Culture
- Current Affairs
- Death
- Design
- Dictionaries
- Domains
- Economy
- Editing
- Education
- Effect
- Eggcorns
- Epithet
- Eponyms
- Errata
- Et Cetera
- Etymology
- Euphemisms
- Fashion
- Fictional Names
- Film
- Finance
- Fire
- Food and Drink
- French
- Furniture
- Generators
- German
- Gifts
- Government
- Grammar
- Greek
- Grievances
- Guns
- History
- Holidays
- Hospitality
- How They Got That Name
- How To
- Humor
- Idioms
- In the Wild
- Isms
- Italian
- Japanese
- Jargon
- Jewelry
- Journalism
- Latin
- Law
- Licious
- Lingo
- Linguistics
- Linkfest
- Magazines
- Man-Words
- Maps
- Marijuana
- Marketing
- Mascot
- Media
- Medicine
- Memes
- Military
- Mister
- Music
- Myths
- Name of the Year
- Names in the News
- Naming
- Naming 101
- Negative
- Neologisms
- New Name Beat
- Nicely Named
- Nicknames
- Nonprofit
- Numbers
- Oakland
- Packaging
- Passion
- Perfume
- Pharmaceutical
- Photography
- Picky, Picky
- Poetry
- Politics
- Portmanteaus
- Profanity
- Pronunciation
- Psychology
- Punctuation
- Radio
- Real Estate
- Redundancy
- Religion
- Renaming
- Restaurants
- Retail
- Rhetoric
- Russian
- San Francisco
- Science
- Scrabble
- Shameless Self-Promotion
- Shoes
- Signs
- Simpsons
- Slang
- Sloganclones
- Slogans and Taglines
- Snowclones
- Spanish
- Speeches
- Spelling
- Sports
- Startups
- Story
- Strong Language
- Style
- Suffixes
- Technology
- Telecom
- Television
- That Word
- Theater
- They Said WHAT???
- Think
- Tis
- Titles
- Trademark
- Translation
- Transportation
- Travel
- Trends
- Txting
- Typeface
- Umlaut
- Underwear
- Usage
- Visual Thesaurus
- Weather
- Web Content
- Web/Tech
- Weblogs
- What Does It Mean?
- Wine & Spirits
- Wish I'd Written That
- Women
- Word of the Week
- Word of the Year
- Words
- Writing
- Yiddish
Baby Names
Language
- Lingthusiasm
- Strong Language
- About English Idioms
- Arnold Zwicky's Blog
- Dialect Blog
- Fully (sic)
- Grammar Underground
- Grammarphobia Blog
- I'm Not Hanging Noodles on Your Ears
- Johnson (The Economist's language blog)
- Language Log
- Lexicalist
- Lexiophiles
- Literal-Minded
- Mr. Verb
- Not One-Off Britishisms
- Sentence First
- Separated by a Common Language
- Snowclones Database
- The Web of Language
- Visual Thesaurus
- Wishydig
- Wordnik
- Zimmer on Language
Naming
Trademark
Words
- A Way with Words (radio)
- A Word a Day
- Buzzwhack: The Buzzword Compliant Dictionary
- Diary of a Crossword Fiend
- Dictionary Evangelist
- Eggcorn Database
- Food Jargon Watch
- Logophilius
- Mashed Radish
- Online Etymology Dictionary
- Pseudodictionary
- Talk Wordy to Me
- Vocabulary.com
- Word Detective
- Word Origins
- Word Routes
- Word Spy
- Wordlustitude
- Wordorigins.org
- Wordsmith
"To founder", often expressed as "to flounder." Drove my ex to distraction, but a common confusion.
Posted by: mike | April 07, 2011 at 08:39 PM
Memo to new companies: look up all synonyms of "fail" in the thesaurus BEFORE you pick your name.
Posted by: Ben Trawick-Smith | April 08, 2011 at 01:15 PM