These ads from Bliss, all on San Francisco’s well-traveled lower Market Street, seem to be hinting at something. I wonder what it could be.
Imagine the “subjunctive.”
It depends on what “it” is.
Oh, I see. “It” = “thang.”
What a bargain! Oh, wait…
Bliss has been around since 1996, offering spa services and products with punny names like “Peeling Groovy Facial,” “The Youth As We Know It,” and “The Manly-Cure” (a manicure for men). With these sidewalk ads, though, the pitch is overtly raunchy, targeted at a demographic weaned on Sex and the City and harder-core stuff—a demographic that doesn’t take offense at being addressed “Hey!”… among other things. (I spotted another Bliss ad, for massage services, that promised “Ending Happy, Not Happy Ending.” And for really cheeky allusions—and I do mean cheeky—there’s the “He-Wax” menu.)
I’m just glad I didn’t have to explain the Market Street ads to a curious child. “You see, honey, grown-up ladies have thangs …”
I bet Samantha would have had a witty rejoinder. (Clip follows ad.)
(By the way, does anyone know if there’s a special term for those fancy cylindrical buildings on Market and Mission streets? Giant chess pieces? Turret-kiosks?)