There’s something supernatural about the fourth-generation Honda Odyssey van.
It’s a myth and a legend! Can you prove that it exists?
I noticed this billboard here in Oakland, then happened to catch one of the new 30-second national TV spots for the Odyssey. The ads’ tagline—“The Van Beckons”—avoids the myth/legend theme altogether, although there’s the usual mythmaking in the storylines, which are crafted to dispel the, uh, myth that vans aren’t sexy.
The ads are cleverly and expensively produced, but this one set off my internal alarm system.
That’s the Platters on the soundtrack. Note that the lyric cuts off right before “… smoke gets in your eyes.” Still, I found it impossible not to think about engine fires, which probably is not what Honda intended.
Watch the other spots (“Vanquility” and “Rock Van”) on Honda’s U.S. website. Agency is RPA, based in Santa Monica.