Stop reading right now if you’re offended by irreverence. Because Canadian shoe designer/retailer Fluevog has pulled out all the sacrilegious stops with its “Miracles” collection (or “family,” in Fluevog-speak). Each of the four styles is named for a New Testament Christian miracle, and the copy is impishly impious.
Click on a style name to read about the miracle it honors (or dishonors, depending on how much you revere shoes).
Here’s what I mean about the copy (from the Cana page):
Whether you are turning water into wine, or making shoes from a vision in your head, Miracles happen everyday* (at least they do here at Fluevog).
The shoes are made mostly by hand in a Peruvian factory; an online video depicts “the creation of a Fluevog Miracle.”
I’ve written previously about Fluevog’s whimsical website—in particular the wacky FAQ section. The brand is named for founder and chief designer John Fluevog, who turns his unusual surname into an asset: retired styles are memorialized in an online “Flueseum”; customer reviews are “review-vogs”; and the company motto is “Boring shoes? No ‘Voggin’ way!”
Other themed collections include Operetta (whose style names—Mirella, Bartoli, Flagstad, etc.—honor opera stars past and present); Radio (NPR, PRI, CBC, etc.); and Coffee (Macchiato, Arabica, Kona, etc.).
I’ve never owned a pair of Fluevogs myself, but I’ve heard from satisfied customers that these shoes are as well made and comfortable as they are creative. That’s sort of a miracle in itself.
* Dear Fluevog: I love this concept, but please change “Miracles happen everyday” to “Miracles happen every day.” Everyday is an adjective.