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September 07, 2010


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I didn't have problems with the "Official Sponsor of Birthdays" slogan until it appeared at the top of the ACS page for memorial donations. There I was, giving money in memory of someone who had just died of cancer, and it felt like a slap in the face. "We're the official sponsor of birthdays... just not hers."

Oh Ms. Fritinancy, how my head and heart ached with empathy when I read about your conversation with your former American Cancer Society client. Having been on the head-banging end of similar conversations, I commend your patience.

Nancy, Thanks so much for sharing your experience with the ACS tagline creation, spreading the word on the Tagline Awards program!

Nancy, I know you're not a fan of "Mad Men," but the Aug. 29 episode, "Waldorf Stories," featured a sloganclone. Don and Peggy are interviewing an aspiring copywriter whose portfolio consists of mocked-up ads with the sloganclone, "The Cure for the Common X." They mock his hackneyed work, but later a drunk Don appropriates the sloganclone for their client Life Cereal, which he gives the tagline, "The Cure for the Common Breakfast."

Ben: You're right, I don't watch "Mad Men," but I did read about that episode. BrandFreak, the BrandWeek blog, traced the history of "Cure for the Common X," which has been used by Nissan, Chrysler, and Taco Bell, among other advertisers. http://bit.ly/b6taNq

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