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September 21, 2010

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On a broader note, why do companies use domain extensions within their core names?

WidgetNet.com, BizInfoWidgets.us, and CoInfoNet.biz all seem to fail the bus test, conducted by shouting a company name or domain across a crowded bus to see if it can be correctly understood over the background noise.

Pithy. That's a kind way to put it. I'd say it takes co:jones to go for this one. And don't even get me started on its ability to function as a trademark - either the word or the colon.

Reminds me of the fine people at demotivators.com who have a gag about trademarking this emoticon :-(

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