Ben Zimmer, executive producer of Visual Thesaurus, has noticed that Droid, the mobile device from Google and Verizon, changed its advertising. The slogan now: “A New Generation of Does.”
“Those does grow up quickly,” Ben said nostalgically.
Read more about “Droid Does” and weird Droidish. And check out Lawrence Yang’s illustration of the original Droid slogan, “Bare-Knuckled Bucket of Does.”
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Photo by Omakakii, via Flickr. Used under Creative Commons license.
I loathe the "Droid Does" campaign. As a tagline it works just fine. When Verizon extends it to ad copy, it's a horrible FAIL. I'm tempted to get a Droid because my AT&T iPhone doesn't work at home. But, the horrible grammar of the Droid commercials is a big turn-off.
Posted by: Aaron Hall | July 30, 2010 at 10:48 AM