Underwear Week: Relief for the Heartbreak of Cameltoe

Underwear Week continues at Fritinancy with a product whose name manages to be both descriptive and suggestive . . . in every sense.

Here’s the story. Shannon (no last name given) was in yoga class when she had an uh-oh moment:

Cute tight little yoga pants, front row, right by the big mirrors for the whole class to check out my yoga poses, and something else...the dreaded... “cameltoe.” That's where the idea for Camelflage was conceived.

Yes, Camelflage, “the original visual privacy garment”; the panty “specifically designed to smooth out your feminine parts under tight clothing.”

Or as Shannon puts it:

a patent pending women's panty that has a built in flexible, breathable, insert to smooth out her "Labia Majora" AKA "cameltoe." Covering the insert is a Sportek wicking fabric that pulls moisture away from your body and keeps you dry.

(Technically speaking, labia majora are not “AKA cameltoe” unless they’re squooshed into too-tight clothes. But hey—props to Shannon for getting “labia majora” onto an underwear website.)

Camelflage: Say it soft and it’s almost like praying. I am in awe of that name. And the juxtaposition of high and low—the vivid street slang of cameltoe, the coy fastidiousness of the tagline and “feminine parts,” the pastel prettiness of the logo and site design—is some kind of brilliant.

Hat tip to Beauty Marks, who writes:

“Visual privacy undergarment” - you just can't beat that as a product descriptor.

Be sure to link through to the Beauty Marks post and from there to the “Camel Toe” video, a musical warning about crotchal calamity.

Comments

[Jessica]

Nancy, you're too kind. For lack of a better term, this one's just a doozy. I am pleased to have provided you with more kindling for the underwear bonfire this week.

[panavia999]

Wow, underwear to conceal the fact that your clothes are immodest or ill fitting or both. You're absolutely right - it's a doozy!

[Nick]

How about this for a jingle:
Oh no!
Camel Toe!
Put it in the garage,
with Camelflage!

Imagine camels dancing into a garage with the door shutting behind them

[Duchesse]

Badonkadonk plonk. Ho Toe. Crotch Botch. Patootie Booties.
There are many products to add to the line.