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Nah, I guess not.
On behalf of all Estrogen-Americans I say to E*Trade: Kiss my asterisk.
Source: Page A15, New York Times, May 25, 2010. Yes, this is why I still read dead-tree media.
Posted at 10:11 AM in Advertising, Economy, They Said WHAT??? | Permalink
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Kiss my asterisk - too beautiful. :-)
I watch E-Trade TV ads and see things like this and wonder if they have focused on male communication style on purpose, or if they're just idiots. They certainly work hard to exclude Estrogen-Americans...
Michele Miller |
May 25, 2010 at 10:19 AM
"Tech-tosterone" doesn't sound very hormonious.
May 25, 2010 at 10:24 AM
It's either stupid or clever, right?
The ad might appeal to certain men while others react negatively. It definitely catches women because it's overtly sexist.
Also the media placement is pitch-perfect, in the NY Times where there could be investors with all risk profiles, albeit skewing older.
So I'm hoping this ad was intentional, touche.
Debby Richman |
May 25, 2010 at 01:58 PM
Ditto Kiss my asterisk above.
Jill C |
May 26, 2010 at 08:20 AM
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