Nah, I guess not.
On behalf of all Estrogen-Americans I say to E*Trade: Kiss my asterisk.
___
Source: Page A15, New York Times, May 25, 2010. Yes, this is why I still read dead-tree media.
« Word of the Week: Flash Trading | Main | He, Too, Is on a Horse »
May 25, 2010
You Talkin' to Me, E*Trade?
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Kiss my asterisk - too beautiful. :-)
I watch E-Trade TV ads and see things like this and wonder if they have focused on male communication style on purpose, or if they're just idiots. They certainly work hard to exclude Estrogen-Americans...
Posted by: Michele Miller | May 25, 2010 at 10:19 AM
"Tech-tosterone" doesn't sound very hormonious.
Posted by: Stan | May 25, 2010 at 10:24 AM
It's either stupid or clever, right?
The ad might appeal to certain men while others react negatively. It definitely catches women because it's overtly sexist.
Also the media placement is pitch-perfect, in the NY Times where there could be investors with all risk profiles, albeit skewing older.
So I'm hoping this ad was intentional, touche.
Posted by: Debby Richman | May 25, 2010 at 01:58 PM
Estrogen-Americans. Perfect.
Ditto Kiss my asterisk above.
Brilliant, Nancy!
Posted by: Jill C | May 26, 2010 at 08:20 AM