What's up with all the white stallions? First we had Old Spice's Man Your Man Could Smell Like ("I'm on a horse"). Now Bing gives us a smoldering caballero in possession of "LOS LINKS!"
Extended version of Episode Uno:
Episode Dos:I love that the feckless Juan Carlos alone has a Castilian accent, and that Isabella rides the horse backward. But uh-oh: In Episode Dos, did you catch the novios' flight destination? ¡Ay, Díos mío, not Arizona! They'd better be carrying their papeles.
I gather the ads are aimed at women and women love ads with horses, especially "white" horses. (They are mostly grey horses.) I will always look at an ad with horses, even if I don't actually notice the product itself.
Posted by: panavia999 | May 26, 2010 at 07:48 PM
Panavia: I'm a woman, and I've never had the slightest interest in horses of any color, on TV or anywhere else.
Posted by: Nancy Friedman | May 26, 2010 at 08:13 PM
Well, I am a woman and terribly interested in horses. If you never had the "If I had a pony" fantasy a child you are immune to it's charms. Obviously I don't count in the sense that I have always owned, studied and loved horses, but I've read that women like to see ads with animals but not reptiles. I'm sure those particular Old Spice and Bing commercials are aimed at women. Maybe I am wrong. Meanwhile, on one of the equestrian blogs that I follow we had an animated discussion about children in advertising with food smeared faces. The opinion was 100% against such photos. We all found it icky to see or an unpleasant reminder of a mess that needed to be cleaned. So I can say that women who love horses and read equestrian blogs hate picture of children with messy faces.
If I'm reading a magazine I will always pause at an ad that features animals (or reptiles) even if I forget the product after turning the page. If I see a kid with food on it's face, I tear out the page. Such advertising must work or they wouldn't do it, but I don't know anyone who likes it. The manipulations and machinations of advertising...
Posted by: panavia999 | May 27, 2010 at 03:28 PM