Is this a case of trademark confusion? You be the judge.
Exhibit A: a worldwide chain of fitness centers.
There's a Gold's Gym on Grand Avenue here in Oakland, just a couple of miles from my house.
And less than a mile from Gold's Gym, on Broadway and 25th, we find Exhibit B:
Let's take a closer look, shall we?
God's Gym opened in 1990; its owner, Gary O. Shields, Sr., was a former bodybuilding champion. "When I embraced faith, it changed my life," he told Oakland blogger Kerry Seed in 2007. His rules for God's Gym include no flirting, no dating, and no cursing.
If Gold's Gym feels threatened or infringed-upon by God's Gym, I haven't heard about it. Maybe the Gold's Gym owners are skittish about taking the Supreme Being to court.
* Not to be confused with Likelihood of Confusion, a fine blog about trademark law.