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April 08, 2010


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Great story. Thanks. I'll add Crockett to my Bucket List. Just for kicks.

Remember "With a name like Smuckers, it's got to be good"? Your post made me think of the SNL take-off, which ended up with things like "With a name like Mangled Baby Ducks, it's got to be good!"

Karen: We've been talking about good products with bad names over at VERB, a LinkedIn discussion group for branding folks. My contribution was . . . Smucker's.

I'm wondering if California and Californians may be more accepting of the word dead than other localities? Next to Hells Angels, Thriller's zombies and The Grateful Dead the name,"The Dead Fish"for a restaurant seems almost cute.

Thank you for a great trip down memory lane. I always had trouble with "the Dead Fish" as a name, even knowing the story! Thank you for linking the C&H commercials, the early ones really were special. I really loved working at C&H. It was a great team. I miss you all.

Keep up the great work with Fritinancy. I really enjoy your posts and links.


*homesick sigh*
Thanks for this. I grew up in Martinez so I knew about The Dead Fish, and it's always cracked me up. It's a fun place to take people just to shock them, but the idea that the name actually works for it -- well, I think it only works because of the story. Probably other places should take note: if you're going for a really odd name, at least have a reason for it!

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