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February 25, 2010


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This is the lazy communicator's response to the mantra that "the consumer is in control." Instead of thinking through what that actually means, they address people in the second person. Problem solved!

Google is not the only demanding mistress that I know!:-)

I think we're already moving from "The You Decade" to "The I Decade." Have you noticed how many ads there are with the "I am" message.

I'm sure I haven't seen them all but the ones I've noticed are: University of Phoenix (I am a Phoenix), Jeep (I live, I ride, I am) and UCLA and Mechanics Bank as well. It's the ultimate expression of our ego.

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