You've seen the new Old Spice commercials, right? No? Then watch the 30-second version right now. In fact, I'm going to join you.
Everybody back here now? I first saw that spot a couple of weeks ago, during the Super Bowl, and thought it was nutty and brilliant . . . and probably cooked up on a computer. I mean, a bathroom, a boat, a horse? How else could they have done it?
Well, Leo LaPorte of Twit.TV asked the same question, and to get the answer he went to the source: copywriter Eric Kallman and art director Craig Allen of Portland ad agency Wieden+Kennedy. Watch the 19-minute video to learn how the ad was really made. And then keep reading for more Old Spice-y lore.
1. Want more of The Man Your Man Could Smell Like? You know you do. Here's an L.A. Times interview with The Man himself, football player-turned-actor Isaiah Mustafa. Oh, and you can follow him on Twitter. (His location: "On a horse.")
2. When I wasn't looking at TMYMCSL, I was thinking about two (G-rated) things. The first was the Lyle Lovett song "If I Had a Boat," which includes the line, "If I had a pony, I'd ride him on my boat."
3. And the second thing was "Roger and Elaine," by Dave Barry. Because of ... well, just read it.
4. I am old enough to remember a version of this black-and-white Old Spice commercial, with its pineapple-bottomed mermaids and the mysterious-to-my-young-ears word "bo'sun." Hear the whistle? That's Toots Thieleman, better known as a jazz guitarist harmonica player.
5. The Shulton Company, which created Old Spice, was founded in 1934. Its original product was a women's fragrance, Early American Old Spice. Old Spice for men, packaged in the distinctive buoy-shaped bottle, was introduced in 1938. Procter & Gamble bought the Shulton Company in 1990.
(Manmercials link via Martin Bishop.)