I'm worried about this business name:
Read the story behind the name, which was changed from Planet Fitness after a lawsuit. Please be advised that "Cockeysville, Maryland" appears in the story. You may wish to avert your eyes.
Hat tip to John McIntyre of You Don't Say, who suggests that a copy editor could have prevented this snickerfest. To which I would add that a name developer might have suggested some Safe For Work (and Workout) alternatives.
__P.S. And what's up with Mr. Spunky, the goggle-eyed, treadmill-toting mascot? He looks like Mr. Crazy to me. I'm terrified that he'd trail me into the locker room and pump me full of steroids. Or meth.