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January 22, 2010


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In the body copy, is it punctuated with a comma or a hyphen? ;-)

I bet you a nickel that someone, somewhere pointed this out, but it was overruled on some sort of grounds to do with the look of the logo.

mike -
punctuation and grammar is
untidy graphic

As a junior copywriter, I once had an epic battle with an art director who didn't want to put the apostrophe in "season's greetings" because he didn't like how it looked. The creative director finally stepped in and told the AD he couldn't change the Queen's English. Bless him.

Couldn't there be a very light hyphen, almost a ghostly one, Mr Artist?

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