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December 09, 2009


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And don't forget that totally unnecessary "TM" symbol.

Overall, the best you can say about this rebranding is that it's just flat out amateurish - which is the worst thing you can say for a city trying to play in the "big leagues" of its neighbours like NYC, Boston, even lowly Pittsburgh.

On the whole, I'd rather be in Newark. And that's saying a lot.

If it's any consolation, it could have been, "Philadelphia 'R' us" or a bell with a happy face. I might have offered,"Feel-adelphia- and crack a smile!"

Nice use of the phrase "coup de grace" (sorry no circumflex)! I happened to come across your comment about that phrase on 101 cookbooks and the churlish comments of some other cooks. Interesting analysis of this logo. It's oddly shallow isn't it, especially for a city so central to the founding of our country.

is it Nutter by name, nutter by nature? great post btw.

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