From the TCHO Chocolate website, a tasty example of designer bafflegab:
A TCHO Chocolate bar, with its algorithmic guilloche patterns, looks like a modern form of currency. “Modern” was always part of the brand brief — no faux traditionalism, but resolutely forward-looking for a new generation of chocolate enthusiasts.
So the TCHO brand language is deeper. Color, pattern, shape, the TCHO Flavor Wheel, and typography all serve to distinguish the TCHO visual brand.
But where, we want to know, is the Dynamic of Perimeter Oscillations?
Hat tip: Seth Godin's blog.
Image: Algorithmic guilloche patterns on the TCHO 1.0 "Chocolatey" 60g bar.