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November 25, 2009


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>making sure, as his own web copy says, that "your audience doesn't laugh at you."

You know, if only we could convey this -- just this simply -- to people who do not yet recognize what it is that editing can achieve for them. Clarity, conciseness, blah-blah, yeah, sure, we can improve your copy. Maybe the message that will actually compel them to seek editorial input, tho, is Norrena's.

The "modern contraptions" quotation reminded me of Bridget Jones, who wore her slimming granny-pants in order to get in the sack with her boss, who, upon seeing them, crowed "Hullo, Mummy!"

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