Linda L. Bean, heiress to the L. L. Bean fortune, is spending millions of dollars to bolster Maine's struggling lobster economy. She has opened Linda Bean's Perfect Maine Lobster Roll, a chain of two stands and three restaurants that she plans to expand via nationwide franchises. In addition, according to the New York Times:
She is opening a “lobster academy” for chefs, is seeking to trademark new names for lobster products (she thinks “claws” sound scary) and pushing, against the wishes of many here, for the state’s lobster catch to be certified as sustainable by a London-based environmental group.
Her goal, she said, is to save Maine’s most iconic industry by ending its dependence on Canadian processors and, under her Linda Bean’s Perfect Maine label, to mass market Maine lobster the way Perdue does chicken.
If "claws" sounds scary, what does Ms. Bean propose as an alternative?
"Cuddlers." As in "Linda Bean's Lobster Cuddlers," served with drawn butter.
“We’re trying to find better names for claws,” she said, studying one before popping it into her mouth at the Dip Net, a longtime Port Clyde restaurant that she bought this year. “Like chicken tenders — it tells you you’re eating something succulent, not scary.”
Hmmm. I'm not so sure I want to eat something cuddly, either. I mean, I've cut way back on the sea kittens lately.
___Lobster cartoon from here.