"Passionate about sofas"? British comedian David Mitchell has a few questions about that slogan:
It can't help but make you wonder what it would be like to experience sexual congress with these people. Are they exactly as passionate with their partners as they assure us they are about sofas? Or have they even more left in the tank?
I hadn't heard of David Mitchell before discovering this video—thanks for the tip, Shawna!—but I'm now a fan. You can watch more David Mitchell videos here, on the Bulldog Natural Grooming website. Bulldog, by the way, says it's "passionate about the ingredients we use in our products." Naturally.
Read a few of my own rants about corporate passion here ("Our Passion Is Your Problem"), here ("Your Slogan: It's Not About You"), and here ("And the Worst Are Full of Passionate Intensity").
___
ScS, the "Passionate about Sofas" company, is only lukewarm about spelling, if its job advertisement is any indication ("We hope you will be to").
I've been enjoying Mitchell's BBC radio series The Unbelievable Truth. Latest episode available here
http://www.bbc.co.uk/programmes/b00n80b1
until the next episode airs Monday.
Posted by: WIIIAI | October 21, 2009 at 11:48 AM
Mitchell is very funny, with a nice line in sharp and withering wit. I encountered him first in The Peep Show, a program on Channel 4 (UK), and then through his articles for The Guardian. Thank you for the clip, it's a good one!
Posted by: Stan Carey | October 29, 2009 at 07:22 AM