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August 19, 2009


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Did someone say "scolding lawyer"? Ooh, Mistah Kot-TER, pick me! Yes, delete the "tm." When you are referring to the company and not the brand you go without "tm." If they'd said "this Givenchy™ sandal," however, it'd be ugly in copy for certain, but acceptable. Using trademark symbols to refer to the company itself is high on this scolding lawyer's list of copy errors.

Oh, and that shoe? As ghastly as the copy.

Isn't is also true that only the owner of the trademark is obliged to use the TM, and those referring to the product or company are not? (And will someone puleeze tell clients that it is not necessary to use the TM or R more than once?)

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