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June 04, 2009


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Re: Microsoft Naming....I was in an in-house Microsoft promo video in 2006 for a product elegantly named "Small Business Server 2003 R2". Rolls off the tongue, doesn't it?

(The video's pretty funny, by the way. It's a parody of "The DaVinci Code". http://gprime.net/video.php/dasbscode )

Bing makes me think of Bingo, as in, "I got what I was waiting for!" Not a bad name connection. However, I suspect it's just rebranding of their old search technology. New name or not, I just can't think why I'd switch to Microsoft for Search.

I was lazy, so I let you go first on this. I actually don't mind Bing at all, and believe it or not, this time this trademark attorney is just fine with Ballmer's stated goal of using the term in a generic sense. Why not? Google already got genericized, but as I like to say, only in the best way, since its competitors can't use the trademark: A generic term, "search engine," already exists, and Google is the Kleenex of search engines, so Microsoft can basically "verb up" all it wants with Bing - which expands their advertising and marketing options significantly. As one of the few people in the world who remembers Microsoft's Bob fiasco, I'm pleased neither to be offended nor bored by Bing.

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