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May 13, 2009


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I once succeeded in steering a client from adopting FLUX as a trademark by citing the diarrhea meaning. (I could swear I first learned about flux from reading "Gone With the Wind.") In any event, the term makes me think of the Sure-Flo catheters in the movie "A Mighty Wind."

Just when I had a fabulous new product name: ShareFlux! Or was it FluxShare? Great post, and I'm looking forward to the VT article.

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