« "The Enthusiast" | Main | Lyrics: Ten, Title: Three »

May 27, 2009


Feed You can follow this conversation by subscribing to the comment feed for this post.

Ooops. I guess I violated Rule 1 this morning when I told a client that his proposed trademark was registrable and protectable but sounded to me more like a motor oil than a wine.

This is a great list, Nancy- I learned from reading it. How open to be depends on the relationship one has built so far.

The concentrated nature of the deliverable in a naming project, combined with the misconception by most clients that quality naming is easy, makes it all too easy to lose empathy for the client.

To stay cool, I imagine a role reversal with the client. Say it is a CEO. I'll say to myself "Hmmm. I wonder how easy it would be for her to come down on my business plan - or lack thereoff".

Number Three "Invoke the Law" has always been a great idea killer. I've been keeping tabs on a prospect that--in the end--wasn't allowed to go outside for naming. After two weeks of frantic, cruddy naming, none were unique.

I love this blog! Just discovered it from the American Name Society listserv.

The comments to this entry are closed.


  • Pinterest
    Follow Me on Pinterest
My Photo

My Web Site

Top 25 Language Language Professional Blogs 2014
Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:

Powered by FeedBlitz

Bookmark and Share


Top 25 Language Language Professional Blogs 2014