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March 25, 2009

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Looks like someone (not Landor) is being credited with developing the new Syfy name. Michael Engleman, VP Creative:

http://dennytu.wordpress.com/2009/03/25/landor-distancing-self-from-syfy-naming-credit/

I think Landor should have let the story die, instead they are drawing attention to it. All they are accomplishing is driving home the fact that they were paid to rename the channel, but the client didn't care for any of their ideas.

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