Last week, in the first of my two posts about the renaming of the Sci Fi Channel, I credited (or blamed) Landor Associates for the new name, Syfy. Now comes word from Landor Executive Director Ken Runkel, writing in the company blog, that Landor was an innocent bystander:
If I were Runkel, I'd want to separate myself from the Syfy name, too. What isn't clear is why Landor took more than a week to announce the disclaimer. I learned about it yesterday, when the agency's senior director of naming and branding, Jeremy Faro, posted a terse comment on a LinkedIn group discussion.