If you're looking for selfless bloggage, you're come to the wrong place. Today's post is all about moi.
1. My latest Visual Thesaurus article, "The Greening of Business Names," has just been published. (You're a subscriber, right? Because if you aren't, no green for you! A year's subscription is only $19.95.) My inspiration for the piece—about brand names that communicate environmental awareness—came from a presentation given at the American Name Society meeting in January by Laurel Sutton, linguistics director at the branding agency Catchword. I quote her and add a few ideas of my own about how brands can stand out in a sea of green. A snippet:
Suggest an ideal outcome: Cooler, also in the Bay Area, is a for-profit social venture that aims to connect every purchase to a solution for global warming.
Convey an emotion: Treehugger, "the leading media outlet dedicated to driving sustainability upstream," puts the human-earth connection right in its name. (Its blog reinforces the message: it's called Hugg.) The term "treehugger" (sometimes used disparagingly) goes back to the 1970s, when groups of peasant women in India surrounded trees to keep them from being felled. Their protest grew into a movement called Chipko, a Hindi word meaning "to stick."
2. I'm quoted in an ABC.com article about "Recession-ese," new or newly revived words that have entered the national conversation about the economic crisis. Too late for the interview, I learned of another one: duppie, short for "depressed urban professional." Ben Zimmer, executive producer at Visual Thesaurus, told me it isn't actually new; he pointed me to Word Spy, which found citations from 2003. But it seems to be due for a revival.
3. In the East Bay? Interested in using blogs, Twitter, LinkedIn, and Facebook to build your network and maybe even get business? On April 3, the Copyliciously fabulous Kelly Parkinson and I will be speaking about those very things at the Oakland Chamber of Commerce's East Bay Women in Business Roundtable event. Despite the organization's name, men are welcome; $35 (for Chamber members) or $45 (for nonmembers) buys you lunch, panel, and networking at the charming Washington Inn in Old Oakland, a short stroll from the 12th Street BART station. You can register online; attendance is limited to 150. I'd love to see you there! (See, I mentioned you. I'm not a hopeless solipsist, you know.)