I'll have something original up later this week; in the meantime, enjoy what some of my confrères in nomenclature have to say:
From Killian & Company¹, an ad agency in Chicago, "The Curse of the Three-Initial Name," whose very first sentence had me pumping my fist and saying "Yessss!":
You know what they're talking about: TCL, ZTE, BYD, etc. (All of those acronyms are the "names" of actual Chinese companies. Let's just say that China is a mighty nation that excels at many endeavors, but branding is not among them.)
(Earlier in this essay Killian uses the expression "tinker's damn," which I had learned as "tinker's dam." Turns out the latter is a bowdlerized spelling. Who knew? Well, these guys, for one.)
NameWire, the blog of Strategic Name Development in Minneapolis, is generally a straightforward chronicle of branding and naming news. But yesterday Diane Prange cut loose with "2008 Celebrity Baby Names Find Inspiration from Popular Product Names." I wish it were satire; alas, all names are reported accurately. For example, in product naming we have the "Invented Spelling" category--the RAZR phone, Geox shoes. Parallels in celebrity baby naming include Wynter (the offspring of Brittany and Harold Perrineau, whoever they may be) and Jaxson (child of Eric Mabius, of "Ugly Betty"). "Place Names" brands include Amazon, Olympus, Oshkosh, and Alamo; actual human parents have named their unsuspecting babies Bronx (Ashlee Simpson), Egypt (Paris Bennett), and Dakota (Jessica Lynch). Don't miss the sly dig at the very end of the post.
¹ While you're visiting the Killian site, do peruse the Cover Letters from Hell, but preferably not while you're eating unless you don't mind laughing so hard you choke. Even the Killian Contact Us page is funny. ("Fax? Fuggetaboutit. Faxing is sooooo 20th century.")
² I love that they used bupkes here. It's one of my favorite words. Say it a few times. See what I mean?