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December 10, 2008


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I think that DeBeers needs to rethink its setting designs if they really want to sell anything. An"I'm a Boomer" stick pin with one small diamond would help their business a lot.

For a more recent treatment of the world of diamonds and DeBeers, I recommend Tom Zoellner's "The Heartless Stone":


History, geology, psychology, sociology, all in enjoyable prose.

@Mike: Thanks for that tip. I see it's on the shelf at my branch library; I'll check it out later today!

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