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December 05, 2008


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On the importance of building a good brand name through a good product, consider that in 1998 the brand Google was considered a quirky misspelling of the more commonly known "googol".

Now it's a noun, a verb, and a generic term for an industry that may one day replace "search" much as "Jell-O" has replaced "gelatin" and "Coke" substitutes for "soda" in the south.

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