Your bank's in bankruptcy. Your four walls are facing foreclosure.Your retirement savings are circling the drain.
I sympathize, truly.
But let's talk about the really big problem here: This mess doesn't have a name.
Earlier today, fellow Twitterer Rob Kall issued a timely challenge: "Name this economic disaster." He's gotten a few good responses, the best of which (so far) is Depression 2.0. I also like Jay Farrington's World Order Depression, or Woe-Dep.
Let's get creative and join the action. Keep in mind that what we're naming is a worldwide brand with multiple features and few identified benefits (except for lawyers, you betcha). A solution like Dow Syndrome may be clever (or just tasteless), but it's too limited to U.S. markets. When you evaluate a name, ask yourself: How would it look in a headline? A history book? Preceded by "victim of" on a hand-scrawled placard you can display while begging on street corners?
So far I've come up with:
Zerosion (as in two-zero-zero-eight and hitting zero)
And the all-purpose Epic Fail.
Got a better suggestion? Leave a comment.