If I'd come upon it in the wild, I'd have assumed it to be one of those Engrish brands like Japan's Pocari Sweat (a real beverage) or Dew-Dew (a real candy) or Chokies (a real cookie). But no--it was born in Merrie Olde England, so we can't blame an overreaching translator for this:
Just to clarify: you drink it. And no, I don't know what it tastes like, but if you guessed "like fish," you're probably not in the target market.
There's nothing coy about Pussy. According to the home page:
The name Pussy shocks and demands attention - that's the point. Inhibition is a recipe for mediocrity. This is a premium energy named with confidence.
And from the About Us page:
Pussy is spontaneous, entertaining, optimistic and fun. It’s a starting point. A moment when something happens and when things begin – Pussy starts conversations. It believes in having a good time as often as possible.
(Polyglot Conspiracy, the linguistics blogger who tipped me off, has this to say about that: "Because we all know, pussies want to have a good time whenever YOU want to have a good time. They’re just sitting there, waiting for a good time. For you to have your good time way with them. All the time.")
You know, for a minute there I wanted to give them the benefit of the doubt. "Maybe it comes from puissant, meaning 'potent' or 'powerful'," I speculated. "Maybe it has something to do with a posse, in the hip-hop or Old West sense. Or, hey! You've heard of 'hair of the dog'? Maybe this is 'hair of the cat'!"
In related news, the latest edition of Don't Show-cha Your Chocha is now available at Daddy Likey for your scandalized viewing pleasure.