Remember Grape-Nuts and "It Is What It Is"? Here's another ad in the campaign, spotted at a Shell station on Bryant Street in San Francisco:
Now, I buy my gas at Costco, so I haven't seen much of' this type of point-of-purchase cross-selling. But the juxtaposition sure looks odd to me. I mean, Shell and its competitors spend millions trying to convince us that there's something magical about their particular formula, and here comes Grape-Nuts to say Nah, it's just plain old car juice.
Brilliant or bizarre? You tell me.
P.S. Yep, a gallon of gas was going for $4.79 at this station yesterday.