YSL: "If Name Is Fate..."

Counterfeit Chic considers the lasting legacy of the great couturier Yves Saint Laurent, in a post written--presciently--a day before he died:

 

If name is fate, then Yves Saint Laurent was destined to be not only a great couturier but a commercially successful one. Just take a look at his initials, which, intertwined as a logo, form yen, dollar, and pound symbols -- the most powerful currencies of his era. (What of the euro, you ask? Perhaps it's no mere coincidence that YSL announced his retirement in 2002, exactly 40 years after he founded his label and the same week that the euro entered circulation. In France, YSL's portrait even appeared on the last five, ten, and fifty-franc pieces minted before the euro took over. Rendering unto Caesar must've been a quite stylish pursuit, at least for a short time.) 

The Montreal Museum of Fine Arts is currently presenting a retrospective of the YSL brand's 40-year history. In November the exhibit travels to the De Young Museum in Golden Gate Park. I'll be there. 

(Via The Trademark Blog.)

 

Comments

[La Belette Rouge]

So interesting. I had never given any thought to the symbolism of the YSL logo. Wow!

The timing of your finding my blog which led me to yours is quite extraordinary---I have been just been doing some reading on branding and logos. Love synchronicities like that--and I am loving your blog.

Thanks again for your lovely posts!