Ever noticed how many companies use this format for their corporate tagline?
Verb. Verb. Verb.
Or maybe they're thinking way out of the box and they opt for:
Verb. Verb. Verb. Verb.
Yeah! Way to innovate!
Spike at the Brains on Fire blog compiled 29 of these interchangeable taglines. Here's a taste (I've added the links):
Connect. Share. Care. (UPHS)
Connect. Share. Grow. (Annese)
Share. Connect. Grow. (4marks)¹
Connect. Engage. Innovate. (I-Open)
Engage. Learn. Connect. (TeachTown)
Connect. Attract. Engage. (Xuropa)
Create. Share. Discover. Connect. (Fraxi)
Are we connected yet?
Spike sums up:
Here’s a great exercise: take your tagline and put your competitor’s identity mark (logo) above it. Does it fit? Does it work? Then you have a bad tagline.
Hat tip to Thingnamer's Tate Linden, who has more to say on the subject.
¹ Notice the nuanced difference between this tagline and the one directly above it. I'll wait while you notice it. Have you noticed it yet? Take your time.