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May 14, 2008


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This reminds me a bit — although it's not exactly the same thing — of this "ad generator" which is a mash-up of Flickr images and remixed corporate slogans:

Thanks, Andrew. I linked to that generator a few months ago: http://nancyfriedman.typepad.com/away_with_words/2008/02/february-linkfe.html

The most distinctive "Verb. Verb. Verb" slogans I can call to mind are not from advertising:

Datta. Dayadhvam. Damyatta. ('Give. Sympathize. Control.')
--T.S. Eliot, "The Waste Land"

Trap. Dominate. Fuck.
--Nigel Short (quoted at http://www.everything2.com/index.pl?node_id=1467458)

It would be interesting (alarming?) to find businesses for which these would be appropriate taglines.

A lot of people jumping on the bashing bandwagon, but perilously little content or constructive feedback from the branding experts...mostly cut and paste work from the original blog post.

How about using the point as a platform to discuss how it should be done? How about taking one of the companies and building it up as test case of how you would create the tag line. Show off your expertise in a positive light?

If you come up with a better tag line for Xuropa, I'll use it!

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