Turns out that corporate America isn't the only place you'll find those meaningless slogans consisting of three imperative verbs. The pseudonymous Melvin Quince, posting at Language Log, reports with some dismay that he recently attended a linguistics conference whose slogan, emblazoned on each participant's "fancy folder," was:
Innovate · Connect · Achieve
"I stared at the unrequested folder for some time, thinking of Orwell," Quince writes,"and trying to imagine what ghastly school of business management Newspeak must have spawned the slogan."
He reacted as many of us do when exhorted by similar tripartite commands:
The slogan served only to make me feel somewhat distracted, bullied, and alienated. I resolved to disobey. I refused to innovate throughout the weekend; I did only things I had done before, like slipping out of sessions early to down a manhattan. I connected as little as possible. And I did not attempt to achieve.
Commenter Marc offers "the perfect antidote" to these slogans and other "B-school nonsense"--Despair.com (a distinguished member of my blogroll), whose home page urges us to:
Customize. Personalize. Demoralize.